Monday, October 4, 2010

Final 3 typefaces

So I narrow down my typefaces, my final 3 are: Clarendon, Gotham, and Alternate Gothic.

Clarendon is an English slab-serif typeface that was created in England by Robert Beasley for the Fann Street Foundry in 1845. It was intended as a bold face for use with roman text type in dictionaries and reference books. Important new versions released during that decade include Hermann Eidenbenz's 1951 Hass Clarendon for the Haas'sche foundry in Basel, Freeman Craw's 1956 Craw Clarendon for American Type Founders, and the 1955 Fortune. The strokes in Clarendon fonts are fairly heavy, with thick-and-thin weight contrast. In most Clarendons, a, c,  and r have a round serif; the structure of the a, e, g and t is based on the roman model rather than the Egyptian style.

Gotham is a family of geometric sans-serif typefaces designed by American type designers Tobias Frere-Jones and Jesse Ragan in 2000. Gotham's letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.

Alternate Gothic was designed by MOrris Fuller Benton for American Type Foundry in 1903. It is essentially a bold version of Franklin Gothic, made in three numbered widths, (one being condensed, three being extended).

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